Twisty Chips are
a new form of food in the shape of a fried
potato twisted around like an orange peel
and skewered on a kebab stick. The company
wanted a logo that somehow used the words
twisting around in the form of the twisty
chips. having failed to do this in a readable
way, we came up with this design solution
using kid friendly letters in the form of
chips poked on to a stick. You can begin
to see the marketing potential now with
a TV ad and theme tune along the lines of...
"twisty chips, twisty chips - makes
you wanna go lick your lips"... as
a goofy kid tucks in to a large helping
with mum looking on approvingly...
